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Advertising doesn’t have to be expensive. Let PATH MEDIA get your brand to the consumer in a cost-effective method. PATH offers a variety of media channels that will put your message in front of your target.

With In-store advertising we can facilitate direct engagement with customers, creating a memorable personal connection. This interaction helps customers remember brands, boosting their familiarity with marketing efforts and branding. Besides enhancing brand awareness, point-of-sale promotions allow companies to highlight new products and draw in more customers, ultimately driving sales growth.

IN - STORE ADVERTISING

Advertising inside a retail grocery store captures the attention of the local consumer. Shoppers are turning into discount and value-based stores due to inflation and higher product costs. Over 80% of consumers spend between 30 minutes – 60 minutes in the grocery store.

Key events retail stores see higher traffic:

Valentines Day

Super Bowl

Easter

Hurricane Season

Thanksgiving

Christmas

We offer the following services:

- SHOPPING CART ADVERTISING

- IN-STORE EVENT ACTIVATIONS

- INFLUENCER MARKETING

What is Shopping Cart Advertising?

Shopping cart advertising is a marketing strategy where advertisements are placed on shopping carts in retail stores. This form of advertising leverages the high visibility and mobility of shopping carts to capture the attention of shoppers as they move through the store. It provides a unique opportunity for brands to engage with consumers at the point of purchase, enhancing brand awareness and influencing purchasing decisions.

What are the benefits of Shopping Cart Advertising?

Cost-Effectiveness:

Typically less expensive than traditional advertising channels like TV or radio.

Local Targeting:

Effectively reaches local customers who frequent the grocery store.

High Visibility:

Shopping carts are constantly in shoppers' view, leading to repeated exposure.

Increased Brand Recognition:

Frequent exposure to the ads enhances brand recognition and recall.

Point of Purchase Influence:

Directly influences buying decisions at the point of purchase.

What are In-Store Event Activations?

In-store event activations are promotional activities conducted within retail environments to engage customers and enhance their shopping experience. These events can include product demonstrations, sampling, contests, and interactive experiences designed to draw attention and create excitement around a brand or product. By providing a memorable and engaging experience, in-store event activations aim to increase foot traffic, boost sales, and foster customer loyalty.

What are the benefits of In-Store Event Activations?

Direct Consumer Engagement:

Provides opportunities for direct interaction with consumers, creating memorable experiences.

Immediate Feedback:

Allows businesses to gather immediate customer feedback and insights.

Enhanced Brand Loyalty: Creates positive associations with the brand, fostering loyalty and repeat business.

Boosted Sales:

Can lead to immediate sales increases through promotions and demonstrations.

Cost Control: Events can be scaled according to budget, making it a flexible marketing strategy.What are In-Store Event Activations?

What are the benefits of In-Store Event Activations?

Direct Consumer Engagement:

Provides opportunities for direct interaction with consumers, creating memorable experiences.

Immediate Feedback:

Allows businesses to gather immediate customer feedback and insights.

Enhanced Brand Loyalty: Creates positive associations with the brand, fostering loyalty and repeat business.

Boosted Sales:

Can lead to immediate sales increases through promotions and demonstrations.

Cost Control: Events can be scaled according to budget, making it a flexible marketing strategy.

What is Influencer Marketing?

Influencer marketing is a strategy where brands collaborate with individuals who have a significant following on social media or other online platforms to promote their products or services. These influencers, often seen as trusted figures within their niche communities, share authentic and relatable content that resonates with their audience. By leveraging the influencer's credibility and reach, brands can effectively increase awareness, drive engagement, and influence purchasing decisions among targeted consumer groups.

What are the benefits of Influencer Marketing?

Targeted Reach:

By using influencers businesses can reach specific demographics and niches.

Cost-Effective:

Often more affordable than traditional advertising, especially with micro-influencers.

Authentic Engagement: Influencers can create authentic content that resonates more deeply with their followers.

Enhanced Trust and Credibility:

Influencers' endorsements can build trust and credibility for the brand.

Measurable ROI:

Many influencer campaigns offer measurable results through engagement metrics and sales tracking.